Kia India has introduced an application called ‘Kia Digi-Connect’ for digital buying experience for its customers. This is an industry-first video-based live sales consultation solution which is offered through website scheduling & integration with company’s CRM system. This customized application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience.
According to Kia this application has been developed bearing in mind the current pandemic situation and this solution will not only ensure the safety of customers, but also expedite and improve their buying process by offering a contactless and hassle-free car buying experience at the comfort of their homes.
The Kia Digi-Connect app is integrated with Kia India’s Central Lead Management System to offer industry-leading customer data privacy for customers. The customers can go to the website and opt for video consultation through Kia Digi-Connect where they can have a complete walk-through of Kia cars with the help of the Kia Consultant at the showroom.
The Kia Digi-Connect solution will also provide customers several additional options of 360-degree virtual experience through video call, screen & video sharing along with sharing of brochures, pricelist, etc. through digital medium during the video conference to further address their queries. Additionally, the app allows customers to include multiple family members and friends on the same call from different geographic locations to collectively understand and discuss with dealership representatives, similar to a showroom visit experience.
