Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, has launched today India’s first Integrated Digital TV (iDTV) in partneship with Samsung. As part of this collaboration, Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top-box (STB). The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through better picture quality and maximum audio & video clarity while also ensuring maximum power savings, as per press statement of Airtel.
The iDTV is a smart solution that not only enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, adds Mr. Shashi Arora, CEO – DTH & Media, Bharti Airtel.
Powered by HD technology, iDTV is calimed to create a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes a Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices starting Rs. 44900 for 32 inch screen. The Samsung 5 series iDTV (48 inch) is available at INR 91500. Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.
Commenting at the launch, Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India said, “We are thrilled to launch India’s First Smart Direct TV with an in-built iDTV technology in India. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to provide consumer-centric products. Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers.”