Amazon today announced the launch of Alexa Originals which is an exclusive selection of fresh songs by four independent artists from India. Users can now listen to ‘Besabar’ by Lisa Mishra, ‘Bikhre’ from Vibha Saraf, ’Saathi’ and an instrumental track from Gulraj Singh, and ‘Downtown’ by Diesby as part of Alexa Originals. Just say “Alexa, start originals” or request a specific song by saying, “Alexa, start Bikhre from Originals” and enjoy.
According to Amazon, listening to music on Alexa is one of the most popular features. Customers request Alexa to play over 21.6 Lakh songs every day, and with Alexa Originals, customers will find new reasons to enjoy music by these talented independent artists on Alexa. In the last three years, preference for music created by independent artists has increased significantly. On Amazon Prime Music, the average monthly plays for songs by independent music artists have increased by 37% in the same time frame.
The Alexa Originals have been composed and sung by indie music artists such as Lisa Mishra, singer and songwriter especially known for her reprise versions of Bollywood songs, Gulraj Singh, film music director and singer known for creating soothing melodies, Vibha Saraf, talented songwriter and Bollywood playback singer, and Diesby, an R&B artist who is a versatile musician known to sing in 3 languages. The instrumental track by Gulraj Singh has a mix of ambient electronic sounds and authentic and ethnic instruments like Esraj, Bouzouki, Saz, Charango, and Mandolin.
This inaugural edition of Alexa Originals is co-powered by HP. Customers can listen to all the songs for free on the Amazon shopping app (Android only), Echo smart speakers, Alexa app for smartphones, and Alexa built-in devices such as HP laptops.