The National Academy of Television Arts & Sciences will be recognizing Amazon Instant Video with a 2013 Technology & Engineering Emmy Award for its work on Personalized Recommendation Engines for Video Discovery. This is Amazon’s first-ever Emmy Award. A longtime pioneer in personalized recommendations technology, Amazon Instant Video is receiving the award for its development of tools and algorithms that enable customers to easily find and discover videos that cater to their tastes and preferences, creating unique and personalized entertainment experiences.
Amazon Instant Video’s personalization and recommendations features include Video Finder, which enables customers to quickly find relevant movies and TV shows through novel classifications based on mood and topic—such as “Dystopian,” “Love,” “Zombies,” and “Revenge”—distinctively ordered by customers’ unique viewing habits and likes. Amazon’s award-winning video recommendation technology also includes unique tools, such as:
- Genre-based Recommendations: These recommendations are based on customers’ favorite categories, determined by their viewing history.
- Customers who watched this also watched: This feature utilizes aggregate viewing behavior as a predictor of what customers will enjoy.
- Your Store: This is a destination where customers receive personalized movie and TV recommendations based on their tastes and preferences.
Amazon Instant Video offers over 150,000 movies and TV episodes for customers to rent or purchase and enjoy on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices. Prime Instant Video, Amazon’s video subscription offering, enables Prime members to watch tens of thousands of movies and TV episodes at no additional cost to their Prime membership.
