Amazon has launched the India Kindle Store on Amazon.com with the largest selection, including the most bestsellers, and lowest prices of any e-bookstore in India. The India Kindle Store offers over one million books, now available for India customers priced in Indian Rupees (INR), including 70 of 100 Nielsen Bestsellers. In addition, customers can now purchase Kindle – the world’s no. 1 bestselling e-reader at Croma retail stores across India for an introductory price of Rs. 6,999.
The India Kindle Store features a vast selection of titles, New Releases, Bestsellers, and works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. Readers will also find exclusive Kindle books such as “Love, Life and a Beer Can” by Prashant Sharma, and “Reality Bites; a not so innocent Love Story” by Anurag Anand as well as over one million free classics available to download and read on Kindle.
“We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR,” said Mr. Ajit Joshi, CEO and Managing Director of Croma. “Kindle is the bestselling e-reader in the world and has revolutionized the way people read. Kindle wirelessly downloads books on a high-resolution electronic-ink screen that looks and reads just like real paper, even in bright sunlight.”
Kindle lets you download books in less than 60 seconds, carry up to 1,400 books and read for up to one month on a single battery charge. You can also buy your books once and read them everywhere—on Kindle, iPad, iPod touch, iPhone, Mac, PC, and Android based devices.
Amazon also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps. New features for authors and publishers in India include the ability to set prices specific for India, as well as receive royalty payments in rupees.