To cater to mid-segment markets where the buyers can’t afford expensive iPhone 6 variants, Apple has launched its low-end iPhone SE at starting price of $399 for 16GB variant. This iPhone will also be available with 64GB internal storage but Apple has not disclosed the price of this variant. Apple has clarified that this phone will be coming to India in the month of April and will be priced Rs. 39,000, which surprisingly is very high.
The iPhone SE features a four-inch Retina display with resolution of 1136x640p, resulting in pixel density of 326ppi. According to Apple, the human eye cannot distinguish individual pixels beyond this display resolution.
This phonea has compact aluminum design and has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic colors – Silver, Space Grey, Gold, and Rose Gold.
The iPhone SE is powered by same 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, which offers two times faster CPU and three times faster GPU performance compared to iPhone 5s. Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance.
Moreover, iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50 percent faster than iPhone 5s. iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.
iPhone SE is equipped with 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection which according to Apple will result in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.
The camera of iPhone is capable of shooting HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac, PC or iPad, and with the latest version of iMovie on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.
iPhone SE also incorporates Touch ID with Apple Pay, which were introduced on flagship iPhone 6 series.
The customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, March 24, with availability beginning Thursday, March 31. In the second round, this phone will be available in early April in the rest of the world including India.
The question is whether Apple will be successful in selling newly launched iPhone SE in India at Rs. 39,000 with 4 inch Display where the preferred screen size is 5 inch or more and would you dole out Rs. 39,000 for this phone? We doubt that Indian buyers will embrace this phone at this price.
What is your opinion? Would you buy this phone? Do share your views.