Apple on Wednesday sent out an e-mail invitations to news organisations what the company is calling an “education announcement” in New York City on January 19, 2012. The event is scheduled to take place at 10 a.m. EST at the Solomon R. Guggenheim Museum, not far from Central Park. But the company isn’t saying much about the topic it plans to discuss.
The invite’s graphic is black and shaped like an iPad – something many schools are giving to students, complete with electronic textbooks and other online resources in place of traditional bulky texts. The invitation looks cool, featuring a line drawing of the New York skyline with an apple in the center. The text is cute too: “Join us for an educational event in the Big Apple.” And, in typical Apple fashion, it includes almost no other information.
The lack of hard facts has not stopped mass speculation about just what the “education announcement” might be about. The general consensus is that Apple will be announcing an initiative related to iBooks in education — perhaps the textbook-on-iPad plan that Steve Jobs discussed with his biographer, Walter Isaacson.
Apple typically holds a few media events a year to announce such products as the iPad, the iPhone and upgrades to its iTunes software. But this year’s event is being awaited with great expectation as Apple is facing stiff competition from Samsung for its iPhone and tablets.
Stay tuned for latest announcements on 19th January, 2012!