Since the 5 inch display in smartphones has become the norm now. In such a scenario, Canada based struggling BlackBerry has also entered the phablet segment and unveiled in India today its latest BlackBerry Z30 with 5″ display, running on its latest 10 OS version 10.2, which is full-touch smartphone. The price of this phablet is Rs. 39,990, and will start selling in India from early next week.
The Blackberry Z30 comes with a 5-inch Super AMOLED display with 1280 x 720 resolution, at 295 ppi and is powered by a 1.7 GHz processor with quad-core graphics. It comes with 2GB RAM and 16GB internal memory with microSD card. This smartphone is packed with a 2880 mAh battery, the largest battery ever built into a BlackBerry smartphone. BlackBerry claims that this battery will last up to 25 hours of mixed use. The Z30 is equipped with 8MP rear auto-focus camera capable of doing 1080p HD video recording and 2MP front fixed-focus shooter, which can do 720p HD video recording.
The new BlackBerry Z30 has other following key features :
BlackBerry Priority Hub – The new BlackBerry Priority Hub can now learn what conversations and what people are important to you making it fast and easy to find the messages and information you need. It collects priority messages across your email, social networking and other accounts and gives you instant access to the conversations most important to you to help you stay organized and focused on the most important tasks.
Stereo Audio and BlackBerry Natural Sound – BlackBerry Natural Sound is new technology exclusive to BlackBerry and part of BlackBerry 10 OS version 10.2 that makes BBM Voice and BBM Video chats sound more natural and realistic. BlackBerry Natural Sound lets you hear nuances and variations in tone, making conversations sound like you’re in the same room.
New Antenna Technology – The BlackBerry Z30 smartphone features BlackBerry’s new generation antenna technology that dynamically tunes reception to give you better connectivity in low signal areas. BlackBerry Paratek Antenna can give you faster data transfers and fewer dropped calls in low signal areas, keeping you connected in more places.
Speaking at the launch event, Mr. Sunil Lalvani, Managing Director for India at BlackBerry, said, “BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery performance and a best in class productivity experience on the go.”
To aggressively market the BlackBerry range of smartphones in India, the company has plans to open 20 exclusive BlackBerry retail stores across the country, where consumers can experience all the features of BB smartphones. Blackberry has also confirmed that it will also start updating its existing BB 10 OS in the existing devices to its latest BB 10.2 OS from the nesxt week.
This time the pricing of the newly launched smartphone appear to be OK. Probably, Blackberry has learnt the hard way by keeping its previous flagship Z10 at very high price at the time of launch, for which it received lot of criticism. That is another matter that they reduced its price later on and currently Z10 is available for 29K as festival offer.
BlackBerry Z30 will still face stiff competition from recently launched flagship Android phablets- Samsung Galaxy Note 3 with 5.7 inch display, LG G2 with 5.2 inch display and Sony Xperia Z1 with 5″ inch display.