Cellecor Gadgets, India’s consumer electronics brands, is set to expand its presence in the Small Kitchen and Home Appliances segment from July 2025. As part of this expansion, Cellecor will launch a range of essential appliances, including microwave ovens, induction cooktops, rice cookers, mixers, nutri blenders, juicers, air fryers, irons, and more. All products are designed for daily use, with a focus on ease and functionality.
The new product lineup is projected to add around INR 100 crore to Cellecor’s annual revenue, driven by stronger profit margins and greater brand visibility.
The decision to expand into this high-demand category stems from a clear and growing consumer preference for compact, durable, and affordable appliances that integrate seamlessly into busy lifestyles. This foray complements Cellecor’s expanding portfolio, which already includes consumer electronics, large appliances, smart gadgets, mobiles, IT products, and mobile accessories.
“We’re committed to creating meaningful solutions that enhance everyday life, and this expansion is another step forward in offering our customers more choices that blend with their lifestyles and expectations,” said Ravi Agarwal, Managing Director, Cellecor Gadgets Limited.
The new product range will be available across Cellecor’s robust offline retail network, including exclusive brand stores and partner outlets, as well as on leading online marketplaces.
