Dell India has opened its 600th Dell Exclusive Store in Bengaluru. This store is located in Basaveshwara Nagar and offers entire range of Dell’s consumer products – laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals.
Dell India plans to open 825 stores by the end of this year.
Each Dell Exclusive Store has an aim to enhance technology experience for consumers so that the consumers could take informed purchase decision for their laptop, desktop or tabelt etc.
According to the company, Dell’s aim is to strengthen customer experience through one on one brand engagement and build greater awareness around PC adoption. In its endeavor to establish itself as the ‘Brand of Choice’ for consumers across Tier 1 – Tier 5 cities and towns, Dell has initiated a new GTM strategy, which combines attractive pricing, greater variety of products and a rapid, on-time retail expansion plan.
Besides Dell Exclusive Stores, Dell products are also available through large format stores like Croma, Reliance Digital, and through resellers spread across over 1100 towns and cities in India. Dell also has an onsite service footprint of over 30,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24×7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.
