Happy New Year to all our readers for reading this first blog of 2012. Cheerful news for Canadian company – Research In Motion (RIM) that within days of slashing prices of its PlayBook tablet by almost half in India, the device is sold out in retail outlets across the country, which has prompted it to extend the festive offer by a week.
“We are pleased to see the excitement and overwhelming response to our limited festive season offer on BlackBerry PlayBook. I believe that the 16-GB and 32-GB version of the PlayBook is completely sold out in the retail channels”, RIM Managing Director India Sunil Dutt said.
It means that there is huge demand for tablets in India and buyers prefer economical tablets compared to expensive tablets of Samsung, Sony and other suppliers and iPad of Apple, which are in the range of approx. Rs. 30,000 plus. The buyers are not concerned on which platform the tablet is working; they are going by the price and this is the reason that RIM is able to sell its PlayBook tablet at discounted price.
RIM was facing piling up of large stock of its unsold PlayBook, which was not received well in US and they were left with no option but to sell after slashing its prices. Year 2012 will be the year of tablets and those vendors will get the lead, which are able to bring economically priced tablets. In my opinion, good tablet of reputed vendor in the range of Rs. 13,000 to Rs. 15,000 on Android or Windows platform, can set the stage on fire.
Here, Nokia can take the lead, if they can come out with a tablet in the first quarter of 2012, in the price range of Rs. 15,000 unlike its Lumia smartphones, which are very high priced and that is one of the reasons for its jaded response in India. India is price-conscious market and for regaining the lost ground, Nokia can take its cue from this marketing gimmick of RIM to clear its unsuccessful PlayBook tablets. Market in India is huge and still untapped as far as tablets are concerned, only smart player with price advantage can eat the majority share of the cake.
Wait for sometime and see above wish being fulfilled!