To take its Make In India initiative further, Gionee brand of China, which is very successful in India, has announced that they have roped in reputed manufacturers of mobile handsets – Foxconn and Dixon to make their handsets in India in their existing facilites. Foxconn has also been engaged by Lenovo to assemble their phones in India.
According to Gionee, they will be investing 50 million US$ in the next three years on manufacturing in India. Gionee’s Make In India will happen at the facilities of Dixon Technologies and Foxconn which are based at Delhi-NCR and Andhra Pradesh respectively. Foxconn will start this association by manufacturing F Series and P Series phones from the existing Gionee Portfolio while Dixon will be making feature phones and other smartphones for Gionee in India. Both the partners will start the production in the month of October and they have a capacity of more than 1.2 Million handset per month between them.
Gionee has further stated in its press statement that will increase the investment in R&D team in India which will work on the software to give better consumer experience. This team will work on the Gionee UI, Amigo to make it much more customised for Indian Consumers.
Speaking on the announcement Arvind.R.Vohra, Country CEO & MD, Gionee India said “Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points. We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brands future.”
William Lu, President Gionee added “India market is second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers”
