Fire-Boltt has today launched its latest rugged smartwatch – Cobra, the first from its ‘Outdoor’ series. This rugged smartwatch comes with 1.78-inch always-on AMOLED display with 368x448 pixels resolution with a 60 Hz high refresh rate and 500 Nits brightness. This smartwatch has been designed especially for outdoor enthusiasts and hence has been passed through a series of toughness tests to withstand even the challenging and thrilling environmental conditions like dust, water splashes, pressure, etc. as claimed by the brand.
The Fire-Boltt Cobra has three-layered body composition and is lightweight yet high in strength and resistant to corrosion. The smartwatch is equipped with a solid internal structure with a high-strength metal frame that upgrades the watch’s defence structure. While the solid body of the smartwatch tackles outdoor activities with ease, its skin-friendly silicon strap with a sweat-wicking design ensures it stays dry and sits comfortably on the user’s wrist.
Fire-Boltt Cobra comes with 123 sports modes and intelligent sports algorithm feature that helps in tracking down even the minutest of details of your workout sessions. The smartwatch is equipped with an inbuilt mic & speaker and supports Bluetooth calling which comes with HIFI audio quality. With the availability of a quick dial pad on the watch, the users can make, reject or accept calls on the go. It also has a call log function which lets you save a few important contacts on the watch itself. Another feature of the smartwatch is its powerful battery which lasts up to 15 days on a single charge. If used in battery saver mode, the Fire-Boltt Cobra can keep running for up to 30 days.
This smartwatch is equipped with a Voice Assistant feature which lets users to set alarms or reminders on the go. It also comes with 24/7 dynamic heart rate monitoring, female health care, sleep monitoring and SpO2 monitoring. It has a camera and music control option with multiple watch faces along with a layout customisation option. Rated IP68 for water resistance, the smartwatch can handle accidental water splashes and strenuous workouts in the gym. The smartwatch also gives periodical health reminders, weather forecast, alarm clock, timer and stopwatch that allows user to fully utilise their time outdoors.
This Bluetooth calling smartwatch will be exclusively available on Flipkart & Fireboltt.com from 31st January onwards at an introductory price of INR 3499. Inspired by the spirit of military and nature, the smartwatch comes in four colour variants- Solid Green, Solid Black, Camouflage Green, and Camouflage Black.
Commenting on the launch, Aayushi Kishore and Arnav Kishore, Co-Founders of Fire-Boltt, said, “At Fire-Boltt, innovation is at the very centre of all the initiatives we undertake. The Cobra smartwatch is one of its kind innovation from the all-new outdoor series by Fire-Boltt. It is a reflection of our continuous hustle to provide people with the best of products & innovation that not only is up to mark but also a testament for all the adrenaline enthusiasts to follow their passion without compromising on style or price points. Our success has been the result of the increasing trust our customers have in us that motivates us to continue to serve them with the best options in the market.”