Flipkart, India’s leading e-commerce marketplace, has announced today that it has entered into a strategic relationship with Nokia that grants it the use of the Nokia brand for Smart TVs in India. In line with this, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded Smart TVs as stated by Flipkart in its press statement.
The Nokia branded Smart TVs will feature superior audio quality powered by JBL’s sound program. JBL by HARMAN is known for high-quality audio equipment, and this will be its first foray into the television space in India.
“We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded Smart TVs accessible and affordable to many,” said Mr Vipul Mehrotra, Vice President, Nokia Brand Partnerships.
Commenting on the partnership, Mr. Adarsh Menon, Senior Vice President and Head – Private Brands, Electronics and Furniture at Flipkart, said, “Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform.”
