Flipkart has introduced Voice Assistant feature in its grocery store, Supermart. The Voice Assistant will enable consumers to discover and buy products easily using voice commands in multiple languages, starting with Hindi and English.The Voice Assistant for grocery is currently available on Flipkart’s mobile app on Android devices and will be gradually made available on iOS and the website.
According to Flipkart, the voice-first conversational AI platform has been built by their in-house technology team with solutions for Speech Recognition, Natural Language Understanding, Machine Translation, and Text to Speech for Indian languages. These solutions are capable of understanding vernacular languages such as Hindi, e-commerce categories and products, and tasks such as searching for a product, understanding product details, placing an order, etc. The indigenously developed AI platform is built to automatically detect the language spoken by the user, and in real-time transcribe, translate, transliterate and understand the user’s intent to have engaging shopping-related conversations in various Indian languages.
Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, said, “As a homegrown e-commerce company, Flipkart has been at the forefront of building India-first innovations and Video, Vernacular and Voice have been the key pillars of solving for the adoption of e-commerce in India. While we have seen great adoption for our video and vernacular offerings, the next step in that direction is to solve for the voice capability for e-commerce.”
He further added, “The technology team at Flipkart travelled across the country to understand the various contours of building a voice capability and fine-tuned it to identify and respond to the different variations in Indian languages. The launch of Voice Assistant also aligns well with the growing adoption and comfort of consumers towards voice-based online commerce.”