UCWeb, the maker of popular UC Browser in India, has partnered with e-commerce major Flipkart in an effort to offer its users shopping on the go. Flipkart site is now available on the home screen of UC Browser also and will offer a seamless and enhanced shopping experience to users on web, even under low network availability.
The newly launched mobile-site aims to provide a top-notch experience to shoppers with core features such as search, offers and cart. Flipkart will gradually integrate advanced features in the subsequent releases. The mobile site is an endeavour to provide the users with a smoother, faster and more interactive flow than other mobile sites, as stated by UC Web in its press statement.
Announcing the partnership, Robert Bu, GM, UCWeb India said, “The m-commerce market is thriving with local e-tailors offering big-ticket discounts and mega offers. UC Browser, as the most popular browser in the country and Flipkart, the leading e-commerce company in India, would give users the best and most enjoyable shopping experience, along with the best offerings you can find on the internet.”
While native apps are getting more and more popular, browsers are also providing increasingly better web experience to users. Only recently, UC Browser’s mega online shopping carnival saw over 17 million hits, with increased demand for lifestyle and household products. UC Browser also reported a 75% jump in its traffic for ecommerce in the month leading up to Diwali 2015. UC Browser, as a mobile gateway to internet for many mobile only users, is capable to deliver significant traffic to ecommerce sites, adds the statement of the company.