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Florence Signs Sonu Nigam For Creating His Digital Presence

Fluence – India’s leading Celebrity digital network which connects celebrities with their fans and brands through their online presence, has signed India’s most prolific, versatile and renowned singers Sonu Nigam. Fluence will be creating Sonu’s digital presence across different platforms like Facebook, Twitter, Instagram, Tumblr, Youtube, E-commerce, Games/Apps,Voice Blog, Telcos & OEMs and many more.


Sonu’s popularity is universal. A multitalented artist, Sonu is not only a very talented singer and composer but also a renowned host, actor and a mimic par excellence. His melodious voice has made him a singing sensation across the globe with millions of fans who look up to him as an inspiration. Sonu has more than 13 million followers on various social media platforms making him one of the top 5 most followed celebrities in India.

Fluence currently manages the digital life of many celebrities such as Amitabh Bachchan, Salman Khan, which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space. Fluence also helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.

Excited about the association, Sonu Nigam commented, “My fans have always been a constant in my life. Earlier through fan letters, now through the digital medium. My social media platforms without any strategy or professional expertise reached to a 13 million base, only because of the love and positivity we have towards each other and passion we have for Music.  They have ended up becoming my extended family; with whom I share my music, my moods, and my life. With the expertise of Fluence I look forward to imbibing fresh ideas and exploring new platforms using various innovative & path-breaking ideas to communicate with them and build further engagement”


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