HomeStrategyBusinessFujifilm instaxmini SE Instant Camera Launched in India; Price Starts at INR...

Fujifilm instaxmini SE Instant Camera Launched in India; Price Starts at INR 8499

At an event in Mumbai, FUJIFILM India today launched its latest addition to the instax mini series, the instaxmini SE. This event was attended by FUJIFILM India instax Brand Ambassador Kriti Sanon and graced by senior officials of FUJIFILM India.

The instax mini SE is designed to deliver instant prints with enhanced features, brightness control and a sleek design. It will be available in green, blue, pink, purpleand light gray colors in combo packs of 10 and 40 shots in retail stores. The “mini SE Fun Pack” with 10 shots is priced at Rs. 8,499 and “mini SE JoyPack” with 40 shots is priced as Rs. 9,999. The instax mini SE will be available across 1,500 retail stores and from 10th July.

The instax mini camera offers instant creativity with Fujifilminstax mini format films (part of combo pack). The film size is 86 mm x 54 mm, with a picture area of 62 mm x 46 mm, developing in about 90 seconds. It features a 0.4x viewfinder with a target spot for easy framing. The lens has a 60 mm focal length, capturing subjects from 23.6 inches (0.6 m) and beyond. The camera includes a 1/60 second shutter speed and manual exposure control for a hands-on experience.

Speaking on the occasion, Mr. Koji Wada, Managing Director of FUJIFILM India, said, “At FUJIFILM India our constant endeavor is to stand in line with our Group Purpose of “Giving Our World More Smiles.” Staying true to our commitment to Value from Innovation, the addition to INSTAX product line and the collaboration with Kriti Sanon marks an exciting chapter for INSTAX. As we progress towards completing 100 years in upcoming decade, we strive to bring products that bring More Smiles. This launch underscores our dedication to bringing innovative and stylish products to the market, and we are thrilled to have unveiled it.”

Adding on, Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India, said, “The instax mini SE embodies our commitment to innovation and style. The mini SE™ is designed to meet the evolving needs of our customers, offering a fun, trendy, user-friendly package. Kriti’s enthusiasm for capturing life’s moments mirrors our own, and her endorsement will undoubtedly enhance the appeal of the instax mini SE™ to a broader audience, driving its success in the market.”


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