Fujifilm India has launched three products for the Indian market – Instax Mini 70 and Instax mini HELLO KITTY instant cameras and its first instant smartphone printer – the Instax SHARE. Instax series is a range of instant cameras that was launched by Fujifilm in India earlier this year. These cameras have analog type printing capability which enables users to obtain on-the-spot high quality credit-card size photos instantly.
The instax mini 70 is a brand new addition to the ‘instax mini’ series of instant cameras and its highlight is its feature of Selfie mode, which has become craze especially among the young audience. This camera has ease of operations and for selfie mode, the users are required to press the selfie button when shooting, so that the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots. The selfie mirror beside the lens is useful to check the framing to achieve the best angle.
This camera has an Automatic Exposure Control to capture both main subject and background in natural brightness. Users only need to press the shutter button and the camera can automatically detect the surrounding brightness and adjust the shutter speed and flash amount accordingly.
The instax mini 70 will be available in three colors – Canary Yellow, Island Blue, and Moon White. It is priced at Rs.11,500/- (M.R.P.).
The instax mini HELLO KITTY is an instant camera produced in collaboration with Sanrio Co., Ltd. The camera has been designed with Hello Kitty’s signature large ribbon and lovable face, and comes with a tartan shoulder strap for easy portability. It has a price tag of Rs.8,900/- (M.R.P.).
The instax SHARE smartphone printer SP-1 enables easy and quick creation of instax prints wirelessly from smartphone images. Via the downloaded proprietary app (downloadable for free on Android and iOS device from the respective play stores of Google and Apple), it is possible to send images from a smartphone to instax SHARE wirelessly and print them in the instax frames with a simple on-the-spot operation. The app offers various features to adjust the image to your liking. A diverse lineup of templates is also available, making photo printing more enjoyable.
This printer is priced at Rs.14,500/- (M.R.P.).
Specifications
| instax mini 70 | |
| Film | FUJIFILM instant color film ‘instax mini’ (sold separately) |
| Film size | 86mm x 54mm |
| Picture size | 62mm x 46mm |
| Lens | Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7 |
| Viewfinder | Real image finder, 0.37 x, with target spot |
| Focusing | Motor-driven 3-range switching (0.3 m – 0.6 m/0.6 m – 3 m/3 m and beyond), Macro Mode (0.3 m – 0.6 m), Normal Mode (0.6 m – 3 m), Landscape Mode (3 m and beyond) |
| Shutter release | Programmed electronic shutter release, 1/2 sec – 1/400 sec. |
| Exposure control | Automatic, Interlocking range (ISO 800) : LV 5 – LV 15.5,
Exposure compensation (Hi-Key): +2/3 EV |
| Flash | Built-in, automatic electronic flash, Charging time: 0.2 sec – 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m – 2.7 m |
| LCD display | Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting) |
| Power supply | Two CR2/DL CR2 lithium batteries
Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries |
| Items included | Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries |
| Dimensions & weight | 113.7mm x 99.2mm x 53.2mm
281g (excluding the batteries, strap and film) |
Instax mini HELLO KITTY
| Specifications | “instax mini HELLO KITTY” |
| Film | Fujifilm Instant Color Film instax mini (available separately ) |
| Film size | 86mm x 54mm |
| Picture size | 62mm x 46mm |
| Lens | Move in/out type Fujinon lens, 2 components, 2 elements, f=60mm 1:12.7 |
| Viewfinder | Real image finder, 0.37x, with target spot |
| Shooting range / Focusing range | 0.6m – ? |
| Shutter speed | 1/60 sec. |
| Exposure control | Manual switching system (LED indicator in exposure meter) |
| Film feed out | Automatic |
| Flash | Constant firing flash (automatic light adjustment) Recycle time: 0.2 sec. to 6 sec. (when using new batteries) Effective flash range: 0.6m – 2.7m |
| Power supply | LR6/AA-size 1.5V alkaline batteries × 2 Capacity: 10 film packs (based on our company research) |
| Others | With film pack confirmation window |
| Dimensions & weight | 169mm × 145mm × 69mm?
395g (without batteries, strap, close-up lens and film pack) |
