Gionee Launches 4.8” Elife E5 Smartphone For Rs. 19,999

Gionee of China is on launching spree with its smartphones. Expanding its portfolio of  E-Life series, Gionee has announced today launch of its  E-life – E5 smartphone for Rs. 19,999.

With a stunning 4.8″ HD Super AMOLED display at 306 PPi with 1280×720 pixels, this phone is powered by 1.5 GHz Quad Core Processor, and runs on Android Jelly Bean v4.2. The  E5 comes with 5 Mega Pixel full HD front camera and an 8 Mega pixel BSI rear camera with additional features including Gesture recognition, face detection, Smile detection, skin tone enhancer and touch focus enable a superior picture capturing experience. The 5 MP front camera also provides enhanced video recording experience for its users.

The E5 is just 6.85mm thin and is packed with a 2000 mAh battery to provide a long lasting standby time with high efficiency processor with low power consumption. With an in-built Digital Theatre System (DTS) and 3D Surround System, E5 is sure to deliver breathtaking multimedia experience. E5 comes with an in-built memory of 16GB which provides plenty of space to install apps and save music and video files.

The E5 is available in yellow, graphite black and white colours.

This smartphone will face very tough challenge from Micromax’s Canvas 4, which was launched today for Rs. 18,000 and Samsung’s Galaxy Grand which is also available in the price range of Rs. 18,000. We fail to understand the logic behind the pricing of Gionee’s smartphones, which are highly priced and since they do not have established brand name in the Indian market, it will be difficul for them to sell their smartphones in good numbers against established brands at the announced prices. They will have to re-adjust the prices of their complete range to make its presence felt in India, which is very price-conscious market.