At an event in New Delhi, GOBOULT today launched new Mustang-led range comprising three smartwatches, Stallion, Racer, and Muscle, along with the Mustang Sprint TWS. The Mustang series marks an extension of GOBOULT’s premium offerings.
Mustang Stallion
Mustang Stallion is built around automotive-inspired control elements integrated directly into the watch hardware. The design features a piston-head switch inspired by Mustang engine pistons, engineered to deliver a solid, tactile press for menu control and power functions. Navigation is led by a speedometer-inspired rotating bezel, supported by a high-traction crown designed for grip and tactile feedback. An ignition-style lever, inspired by the classic Mustang ignition switch, enables direct access to Activity Mode with a decisive click.
Salient Features:
- 1.43 inch AMOLED DISPLAY
- Race-Ready Strap
- Bluetooth Calling
- IP67 Water Resistant
- Multiple Sports Modes
Availability: D2C, Ecomm and QComm (Pan India)
MRP: 14,999 INR
Launch Price: 3,999 INR
Mustang Racer
Mustang Racer combines control-focused hardware with performance-inspired design cues drawn from Mustang engineering. Interaction is driven by a tyre-tread inspired high-traction functional crown, designed to provide enhanced grip and controlled navigation, along with a paddle-shifter inspired lever positioned for quick access and responsive input. The design is complemented by an aerointake-inspired strap, created to channel airflow and enhance comfort during extended wear while maintaining a secure fit.
Salient Features:
- 1.43 inch AMOLED DISPLAY
- Race-Ready Strap
- Bluetooth Calling
- Functional Paddle-Shifter
- Multiple Sports Modes
Availability: D2C, Ecomm and QComm (Pan India)
MRP: 12,999 INR
Launch Price: 2,999 INR
Mustang Muscle
Mustang Muscle draws from Mustang’s aero-sculpted body design and performance heritage. The watch features a large curved display that flows seamlessly into the form, creating a smooth, aerodynamic profile. Navigation is led by an alloy-wheel inspired haptic-ring crown, designed to deliver intuitive and responsive control. The design is completed by a Mustang GT signature strap inspired by tyre tread patterns, featuring dual racing stripes and engineered for a secure, confident fit.
Availability: D2C, Ecomm and QComm (Pan India)
MRP: 9,999
Launch Price and Availability Will be announced shortly
Mustang Sprint Earbuds
Mustang Sprint draws from Mustang’s exposed performance engineering and racing heritage. The earbuds are housed in a windshield-inspired shell made from double-walled transparent polycarbonate, designed to reveal internal knurled detailing. The design is anchored by the 302 Legacy Signature, incorporating performance graphics and Mustang branding drawn from the brand’s racing history. Interaction is driven by race-grip pods featuring knurled surfaces and radial-textured touch control zones, designed for tactile input. This TWS boast of Auto Noise Cancellation.
Availability: D2C, Ecomm and QComm (Pan India)
MRP: INR 5,999
Launch Price: INR 1,499
On this occasion, GOBOULT also announced a multi-year growth strategy focused on premiumisation, profitability, and long-term brand strength. After closing FY25 with revenues of roughly INR 800 crore, the company is now eyeing revenue of INR 3,000 crore by FY27 – FY28.
The strategy marks a shift away from discount-driven expansion toward a more focused and continually growing premium product portfolio. A key driver of the company’s momentum has been a long-term partnership with Mustang, which has evolved into a core pillar of the company’s premiumisation strategy. Now entering its third year, the partnership has expanded beyond audio into a broader ecosystem spanning wearables and audio.
Currently, GOBOULT derives approximately 70% of its revenue from audio and 30% from wearables. Going forward, wearables are likely to account for a significantly larger share as GOBOULT expands into the mid-premium and premium segments. Premium and mid-premium items are planned to contribute around 70% by FY26, directly enhancing profitability and cementing the brand’s premium positioning. Offline revenue contribution is set to increase from 20% to 40%, owing to a higher presence and demand in Tier-2 and 3 cities.
