Guvera, a leading global music streaming service founded in 2008, has claimed that it has reached a milestone of 10 million users globally and out of which 3 million users are in India. Guvera further claims that it has grown from a user base of 1.5 million users in October 2014, to 10 million users in April 2015 globally. Their popularity of service is increasing and they are witnessing tremendous growth. Over 35,000 users are joining the service each day, across the world, over the past 22 weeks.
This milestone follows hot on the heels of Guvera’s acquisition of blinkbox Music in the UK from Tesco in January 2015, which brought with it 2.5 million registered users. One of Guvera’s fastest-growing markets, India, has also just recently celebrated its 3 millionth user, representing significant growth since launching in November 2014, as stated by the company in its press release.
Guvera provides music via an ad-funded model, which in turn is seamlessly integrated with the user experience via the use of branded channels. Brands including YES BANK, Harley Rock Riders, Ezeego1 and Shaadi.com have partnered with Guvera to bring the innovative concept of Branded Channels to life, giving Guvera users exclusive access to their playlists, offers and content.
As a part of their industry leading efforts in providing quality music streaming services, Guvera has also released listening trends based on the Indian user consumption data gathered by its local team in the market. The research points out that amongst the Indian user landscape, the states of West Bengal, Delhi, Gujarat, Maharashtra, Karnataka, and Tamil Nadu are India’s top music streaming states. Amongst these findings, it was also seen that India’s top 3 streamed artists were Arijit Singh at No.1, followed by Yo Yo Honey Singh at No. 2 and Divya Kumar at No.3. Top category of playlists that resonated most with the users were #LOVE, #DANCE, #RAHMAN (music by renowned music director, AR Rahman) and #POP. Lastly, the research also throws light on the demographics that are most active with the age groups between 18 – 24 years and 25 – 29 years emerging at the top.
To reach millions people around the world, Guvera has partnered with Lenovo. Under this arrangement, the Guvera app will come pre loaded onto Lenovo range of smartphones and tablets across a potential 160 markets in which Lenovo operates. Guvera is also in talks with several other companies which will further propel Guvera into the global eye.