HOOQ, Asia’s premium video-on-demand service, today announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as the Managing Director of its India operations. As the country manager, he will further push the company’s goals of getting India HOOQ’d by revolutionizing video-on-demand service landscape in India, as stated by the company in its press release.
Prior to HOOQ, Salil was the Chief Operating Officer at Dish TV for over 7 years, responsible for driving overall growth of the business. He was also associated with LG as the Business Head for the Air Conditioning division. Further, he was promoted to become the CMO at LG where he drove international sports partnerships and retail expansion of branded stores. Post LG, he joined Microsoft as the Consumer Marketing Lead and then went on to become the Group Product Head of the home appliances division at Samsung turning around the appliances business there.
Commenting on his new role, Salil Kapoor, Managing Director, HOOQ India, said, “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience. The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”
HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, delivers over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programs to customers and enabling them to stream and download their favorite shows on their device or platform of choice.
