Huawei, the leading Chinese smartphones brand has announced today strong business results and rapid year-over-year growth for Consumer Business Group (CBG). Huawei’s revenue exceeded $20 billion USD in 2015, nearly a 70 percent increase from 2014. Additionally, Huawei shipped 108 million smartphones in 2015 – a 44 percent increase from the previous year – becoming the leading Chinese smartphone manufacturer to top the 108 million milestone.
With Huawei shipping 108 million smartphones in 2015, the company cemented its position among the top three in market share, while significantly reducing the competition gap. Additionally, Huawei has held the highest market share in China since March 2015, during which it launched two premium smartphones, the P8 and Mate S. Along with its breakthrough in China, Huawei experienced great success in global markets. In western Europe, Huawei’s market share in the high-end smartphone market (phones priced between 400 to 500 Euros) achieved outstanding results, and the company ranked in the top three in market share in Spain, Italy, Belgium, Switzerland, Portugal and several other countries.
Huawei also continued to increase its brand awareness and had notable achievements in this aspect also. As Huawei’s brand awareness in key global markets increased, its Net Promoter Score (NPS) grew to 47, ranking third globally.
Huawei products like the P8, Mate 7, Mate S and Nexus 6P were well-received in global markets during 2015. Global shipments of the P8 reached 4.5 million and the device received significant accolade. More than 7 million Mate 7 smartphones were shipped in 2015, while the device won “BEST of IFA 2014” and received awards from Android Authority, GSM Arena, and Tom’s Guide. Mate S shipments exceeded 800,000 within four months of its release, with sales occurring in 48 countries in Asia and Europe. It also won 9 global awards, including “BEST of IFA 2015” from both Global Technology Media GIGA and AndroidPIT.
Huawei scored sixer with The Huawei Nexus 6P, produced in collaboration with Google. It had a strong breakthrough in North America, selling out in the Google store within a month after its release. Globally, the Nexus 6P was sold in more than 60 countries and regions, instantly becoming a popular product and receiving excellent reviews from the technology media. It was also a finalist in “Holiday Season Recommendation”, “Editor’s Choice” and “Best of 2015” by gaining strong recommendations from various mainstream media, showcasing Huawei’s strong technology development, product design and manufacturing skills. Moreover, the success of Nexus 6P has given great brand boost to Huawei globally.
Huawei’s outstanding business performance can be attributed to its tremendous investment in innovation and R&D. Huawei has established 16 research laboratories around the world, including locations in China, Germany, Sweden, Russia and India. In 2014, Huawei invested 14.2 percent of its annual revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices.
At CES 2015 Huawei partnered with some of the world’s top brands such as Swarovski to launch the HUAWEI WATCH Jewel, the world’s first smart watch designed for women, with features of 68 SWAROVSKI ZIRCONIA inlayed in the watch dial plates, while the watch strap is designed with Italian crocodile calfskin to match the device’s elegance to its functionality. It joined forces with Harman Kardon, the world’s leading audio brand, on the M2 10.0 tablet to introduce a leading device in video / audio market.In the automotive market, Huawei worked with leading manufacturers such as GM, Volkswagen and PSA Peugeot Citroen, to integrate Huawei’s automotive 4G communication module in future vehicles.
Huawei also entered the smart home market, releasing Huawei Lite OS, an integrated smart device standard protocol that follows Hilink, and establishing collaborative relationship with more than 60 partners including Haier, Midea, Skyworth and Broadlink. Huawei also focused on integrating technology and fashion, by collaborating with Vogue during the Milan Fashion Week events, and with world-renown fashion photographer Mario Testino and top models Karlie Kloss and Sean O’Pry, who appeared in a video advertisement that drove significant sales in Europe.
In 2016, Huawei will continue its spirit of winning collaboration by partnering with the industry’s top brands in various industries, ranging from flagship products, the smart home to cloud services. Through advanced technology, innovation and collaboration, Huawei will continue to deliver leading technology products to its customers.