Huawei has reported steady growth in its smartphone shipments. According to Huawei Consumer Business Group (BG) performance results for the third quarter of 2015, the company has shipped 27.4 million units of smartphones in the quarter ended on 30th September. Mid-to-high-end devices accounted for 33 percent of these shipments – up seven-percentage-points over the previous quarter.
“This quarter’s results clearly showcases the continued success of our growth strategy,” said Richard Yu, CEO of Huawei Consumer BG. “We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices. “At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by year’s end.”
As per the results declared by the company, Huawei’s smartphone shipments to Europe and the Middle-East-and-Africa regions grew by 98 and 70 percent respectively year-on-year. Demand for mid-to-high-end Huawei smartphones is especially strong in Europe, where the company’s devices account now for 12.4 percent of the overall smartphone market in Spain, and 45.7 percent of the country’s high-end 400-500-euro-device market. Huawei has also enjoyed considerable success in Italy where it maintains 10.9 percent of the overall market and 27.9 percent of the high-end market, as stated by the company in its press release.
They also enjoyed considerable success at home during the quarter, reporting a year-on-year shipment increase of 81 percent. Huawei continues to lead the China market as of September 2015 with a market share of 15.2 percent.
Acccording to Huawei, they are also among the top three smartphone makers in Australia, Belgium, Italy, Portugal, Spain, Switzerland and New Zealand.
Huawei’s flagship Mate 7, P7 and P8 smartphones have received huge response and their shipments have reached 6.5-, 7.5- and 4-million units respectively as claimed by the company. Huawei Mate S, the latest flagship that the company has launched in September this year, has gradually become available in over 48 countries globally including China, UK, Germany, France, Spain etc. The launch of the Rose Gold version of Mate S allows Huawei Consumer BG to further consolidate its brand awareness and recognition among female consumer globally, adds the statement of the company.