Honor, Huawei’s Smartphone e-brand, has ambitious plans for Indian market. It has set target of 300% growth in sale of its smartphone units in India.
Honor brand claims to have sold over 20 million Honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase and closed 2015 with 6 billion global sales.
According to Huawei, Honor has been expanding aggressively in global markets, and has successfully launched in 74 global markets, entering the bestselling charts in most of the European countries that Honor launched. The three basic characteristics of honor product: best signals, long battery life and remarkable quality. Honor, started operations in 2015 in India with the flagship launch of Honor 6 Plus and 4X which were bestsellers in their categories. Honor recently launched the Honor 5X and Holly 2 Plus in India to meet the needs of the Indian consumers in budget and mid segment.
According to Mr. George Zhao, President of Honor – “In 2014 Honor has achieved USD 2.4 billion sales and has shown 24 times growth with one unit selling every 1.5 seconds. We are optimistic of growing faster this year than all the previous years”. “With the ever growing smartphone market, India is one of the most important oversea markets for Honor smartphones. Over the last 15 months, Honor in India has strived to come up with products which meet the unmet needs of the Indian customers by localized research and product development. With the new innovative product introductions, Honor is optimistic at providing value-for-money products to consumers with better buying experience and services through Honor’s own sales and communication platform.”
The newly launched phones, Holly 2 Plus and Honor 5X offer superior user experiences and supports 4G for both CDMA and WCDMA. The Honor 5X is state of the art phone and has metal construction, next-generation fingerprint technology and other powerful hardware at an affordable price (http://www.techvorm.com/honor-5x-with-metal-body-fingerprint-scanner-launched-at-rs-12999/)
According to the company, ”Honor is truly global brand and brings together Center of Excellence from US, Paris, India, Japan and Russia. Honor integrates the best from its different Centre of Excellences to present to the customers a product which is state of art and up to date. The design and aesthetics are done in the Paris design center, the algorithms from the Russian Mathematical and Algorithm center; Components from Japan, Chipset from USA and Software and R&D capabilities are leveraged from the Indian R&D Center”.
Honor brand has assured that it would be providing to its customers regular software updates to ensure that the customers have access to latest and most up to date product experience. Honor has already come up with 7 HOTA updates and the marshmallow update for Honor 7 is available for download on the Honor official website.
According to Mr. Allen Wang, President of Consumer Business Group, Huawei India, “From our extensive research and understanding of the Indian market, we found out that our target audience is looking at not just a price competitive nice phone but one that demonstrates best in class quality and premium experience. Before launching a product we do field testing in at least 50 cities in India. We will be launching at least one product each season which will be targeted across various market categories from the high end to the entry level market.”
“In 2016, Honor is considering to form relationships and cooperation with FMCG and entertainment industries, promoting its influence and brand awareness in different consuming fields. In terms of e-business, Honor will strengthen its cooperation with Flipkart, Snapdeal and Amazon”. Mr. Wang added.
