Idea Cellular, one of the largest telecom operators in India, has launched Freedom Packs, which are low cost data packs with monthly validity, that provide the consumers the freedom from multiple recharges. The Freedom Data Packs are targetted for customer segments such as students, housewives, and new users, who have a consistent but limited data usage.
The Idea Freedom data packs provide 28 day validity for just Rs. 100 for 300 MB on 2G data, and Rs. 175 for 500 MB on 3G data. Idea Freedom packs are now available for all new and existing prepaid customers across all circles.
The price of Freedom packs may differ slightly from circle to circle and the users are requested to check before purchasing them.
Talking about the new offer, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea Freedom packs target those consumers who want to stay digitally connected throughout the month, however at 30-40% lower costs. These packs would help us enhance convenience for prepaid customers, who have to otherwise depend on multiple sachet recharges to manage their costs and internet needs throughout the month. These packs could serve as a one stop solution for them.”
These Freedom data packs have been introduced to broaden the scope of internet services and speed up their adoption in India.