Idea Cellular has launched Aurus 2 Dual-SIM 3G smartphone, which is the company’s first Android 4.1 OS (Jelly Bean)-running device, for just Rs. 6,490. This smartphone is targeted at existing 2G users who wish to upgrade to 3G in semi-urban and rural markets, across the country.
The Aurus 2 is powered by a 1GHz processor and has 512MB of RAM. It sports a 3.5-inch screen that has a resolution of 320×480 pixels. It features a 3.2-megapixel rear camera with digital zoom, along with a front-facing VGA camera, and supports video calling. The phone offers an internal storage memory of 4GB expandable up to 32GB via micro-SD card.
Idea’s new dual-SIM Aurus 2 comes packed with an attractive data usage offer for Idea 3G users. For a pack of Rs. 261, Aurus 2 users can get 1.6 GB of 3G data and Idea TV subscription free for the first 3 months.
The new Aurus 2 smartphone is available at all major mobile retail stores and Idea outlets across the country.
While releasing the new phone into the market, Mr. Sashi Shankar, Chief Marketing Officer – Idea Cellular, said, “ We are encouraged by the response to our 3G smartphones, having sold over 300,000 3G smartphones over the last one year. We expect Aurus 2 to meet the consumers’ expectations for entertainment, e-mail connectivity, social networking, and browsing of smart apps and widgets. We hope the new addition to our portfolio will continue to boost the sales of our 3G smartphones and drive data usage on our network.”
Idea Aurus 2 is the sixth 3G Android smartphone by the telecom operator in the Indian market. The other smartphones in the portfolio include Idea Ivory, Idea Aurus, ID-280, ID 918 and Idea Blade:
- Idea Zeal: dual-SIM, Android 2.3.6 OS, powered by 1GHz Qualcomm Snapdragon processor, 256 MB RAM, 3.5-inch touch screen with a resolution of 320X480 pixels, 3MP auto-focus rear camera with Digital zoom, Wi-Fi, A-GPS, MP3 Player, Bluetooth, built-in Social Media Apps such as Facebook, Twitter, Orkut, unlimited SMS/MMS and phone directory, pre-loaded Google and Youtube, Idea TV. Price: Rs. 5,390.
- Idea Ivory: dual-SIM, Android 4.0 Ice Cream Sandwich OS, 1 GHz processor, 3.5’ Full Touch Bar, internal memory 4 GB and 512 MB RAM, G Sensor, Wifi, A-GPS, built-in social media apps – Android GMS standard application, Facebook, Twitter, IMAP, HTML, Music Video Player, documents to go, multi e-mail POP3. Price: Rs. 7,390.
- Idea Aurus: Front and back cameras with Video calling, Android 2.3.6 (Gingerbread) OS, Dual SIM , 800Mhz powerful processor, 4GB Micro SD card included (expandable to 32GB), 3.5” capacitive Multi touch screen, 5 MP camera (using software interpolation) , Cloud Backup, Social Networking apps and RSS feed support. Price: Rs. 7,190.
- ID 918: Dual SIM, 2.3 Android (OS), 3.2 MP Camera, 3.2-inch Capacitive (Multi Touch) screen, , Micro SD support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. Price: Rs. 5,994.
- Idea Blade: 2.2 Android OS with 3.5”Full Touch Screen, Powerful battery, 3.2 MP camera, and Superior capacitive touch, G Sensor, Wifi and GPS. Price: Rs. 7,992.
