India’s third largest telecom service provider, has expanded its portfolio of smartphones and also entered the highly acceptable phablet segment, by launching its Ultra Smartphone with 5 inch display. In the last two years, Idea Cellular has introduced 11 smartphones and the Ultra announced today is their 12th smartphone and the first in phablet category. Idea Celluar claims to have sold over 6 lakh devices in the 3.5″, 4”and 4.5”categories. Keeping in view of huge success of 3G devices of Idea Cellular, the new Idea Ultra will be available across all major 3G markets, at a price of Rs. 10,500. This smartphone is available in white glossy finish.
The Idea Ultra sports a 5″ IPS display, and is powered b a 1.2GHz Quad core processor . This comes with 512MB of RAM and 4GB of internal memory, expandable up to 32GB via a microSD card slot. The Ultra is equipped with an 8MP primary camera with flash, which the company claim can capture up to 90 continuous images of a moving object, and also comes with front VGA camera.The Dual-SIM Ultra runs on Android Jelly Bean (4.1.2), and is packed with 2000 mAh battery. For connectivity, it has Bluetooth 2.0 and Wi-fi.
Launching the new ULTRA, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5”) category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives.”
Idea will be selling the new ULTRA through its own retail and service outlets across major 3G markets -Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East, and Haryana.
As a part of special offer with the launch of ULTRA, Idea users across all major 3G markets can avail 3G data benefits of 3GB 3G Internet & Free Idea TV for 3 months, with a pack priced at Rs. 259 – Rs.261.