India is a huge market for budget smartphones and any phone with reasonable hardware in the price range of Rs. 5000 to Rs. 10,000 is claimed to be selling like hot cakes. The recent new entrant to Indian market – US based Infocus, is also tasting success and claims to have alrady sold more than 1 lakh units of its M2 and M330 smartphones in India through Snapdeal.com.
Speaking on this achievement, InFocus Country Head, Sachin Thapar said, “We are indeed thrilled at hitting this milestone so early in our journey. Within three months of launch, it is proved that the Indian customer values quality above all else. Despite being the new kid on the block, InFocus has received such a tremendous response only because the product it is offering in the market far surpasses all competition in terms of build, design, functionality, specifications and price. We will continue to leverage the value offered by the Snapdeal platform in terms of reach and valuable consumer insights in the future as well. ”
The reason for success of Infocus is that it ”operates with a very small team in India and has spent a negligible amount on marketing efforts. The thumping success of the brand, therefore, is all thanks to the word-of-mouth publicity and reviews it has received. Another interesting testament of the swiftness with which InFocus has been embraced by the Indian customer is the fact that the demand for the M2 and M330 mobiles was thrice of the inventory available”. About 65% of InFocus customers are in the age bracket of 18-25 years as per the statement of the company.
The Infocus M2 and M330 smartphones were launched in India in the months of March and April at Rs. 4,999 and Rs. 9,999, respectively. These phones are designed in US and manufactured by Foxconn, the world’s largest Original equipment mobile phone manufacturer and therefore the devices come with the guaranteed top-of-the-line build quality.
Like the recent Chinese brands, Infocus entered the Indian smartphone market in an exclusive partnership with Snapdeal in March 2015 to sell their devies online only. InFocus has plans to expand its product portfolio and will be launching an array of products for Indian market.
Just to refresh the memories of our valued readers, the Infocus M2 sports a 4.2 inch WXGA (1280 x 768) display at 355 ppi, and is driven by a 1.3 Ghz Quad Core processor, coupled with 1GB RAM, 8GB internal storage, which is expandable upto 64GB. The M2 is equipped with front and rear cameras of 8 MP with auto focus lens, which is capable of clicking photographs with smile, face and voice detections. The Front camera has diffused Front facing LED for brighter selfies and super bright LED on the back camera is for capturing best pictures in even low light conditions.
Running on Android 4.4 KitKat, InFocus M2 supports USB & Bluetooth connectivity along with 3G & Wi-Fi functionality. This device is packed with 2,010mAh (un-removable) battery.
On the other hand, InFocus M330 is also a Dual-SIM device and features a 5.5 inch HD (720×1280 pixels) display with 267ppi pixel density with full lamination Gorilla 2 cover glass. It is driven by 1.7GHz Octa-Core 32 bit CPU and Mali-450 Quad Core GPU, coupled with 2 GB RAM and a 16 GB internal storage, which is further expandable to 64GB. It is equipped with 13MP high resolution auto-focus main camera with F2.2 aperture, and an 8MP auto-focus beauty shot front camera.
InFocus M330 also runs on Android KitKat 4.4 OS and is backed with powerful 3100mAh Li-Po battery, which is rated to deliver up to 18 hours of talk time and 550 hours of standby time.