Ingram Micro, world’s largest wholesale technology product distributor, has launched a revolutionary first-of-its kind new value added pack –‘Cover Plus’ plans for smartphones and tablets.
Depending upon the price of the smart devices, the Cover Plus plan starts at Rs. 499. The Cover Plus pack comes in two product categories – Gold Pack, and Platinum Pack. The Cover Plus packs are available over the counter at all leading retailers for selected brands of handsets.
The Cover Plus pack offer benefits up to 110% of the pack cost. The benefits include multimedia downloads from India’s leading content provider – Hungama; and a premium anti-virus protection suite from Trend Micro, besides insurance at no extra-cost. The unique comprehensive insurance package is backed by The Oriental Insurance Co. Ltd, and covers contingencies caused by accident, liquid, theft, burglary, fire and tempest.
According to Ingram Micro, the Cover Plus pack allows users to avail an extended warranty on their premium devices over and above the one offered by the manufacturer. Ingram Micro also provides post-sales support in case of damages even after the lapse of brand warranty through ISO 9001 & 14001 certified in-house Printed Circuit Board (PCB) repair facility.
The below table shows various Cover Plus packs available:
| VARIANTS | HANDSET PRICE RANGE | COVER PLUS MRP | Customer Benefits in Value |
| GOLD PACK (Multimedia Down Loads, Anti-Virus, Free Insurance) | Up to Rs 5,000 | 499 | 400 |
| Up to Rs 10,000 | 999 | 1049 | |
| Up to Rs 15,000 | 1499 | 1449 | |
| Up to Rs 20,000 | 1999 | 2049 | |
| Up to Rs 35,000 | 2499 | 2249 | |
| Up to Rs 55,000 | 3499 | 3749 | |
| Up to Rs 80,000 | 4599 | 5249 | |
| PLATINUM PACK GOLD PACK + ADDITIONAL WARRANTY | Up to Rs 10,000 | 1499 | 1449 |
| Up to Rs 15,000 | 2299 | 1849 | |
| Up to Rs 20,000 | 2799 | 2249 | |
| Up to Rs 25,000 | 3199 | 2749 | |
| Up to Rs 45,000 | 3999 | 3749 |
Commenting on the launch of Cover lus, Mr.Felix Wong, President at Ingram Micro, said, “Having strongly established our presence in distribution, logistics and service management; offering Value-added-Services, which is still at a very nascent stage, is the next logical step for us. As mobility becomes mainstream, we have identified a growing trend for increasing gadget protection. We seek to address the same with the Cover Plus, which comes bundled with free insurance. Most of the mobile-insurance market is still unorganized with regional or city specific players. With Ingram Micro entering this arena, the industry will not only revitalize, but we are confident that that Ingram Micro Cover Plus will prove to be a win-win proposition for both users and smartphone manufacturers.”
