It is raining entry-level smartphones by Indian companies, which are on launching spree to ever-spreading markets in two/three tier cities and rural areas, which can’t afford high end and expensive smartphones of multinational companies. To target these emerging markets, Indian companies are launching budjet smartphones and another Indian company – Intex, which is basically a computer peripherals maker, has joined this bandwagon and launched Android smartphone Aqua 4.0. This phone will run on Android 2.3.5 operating system.
Intex Aqua 4.0 is equipped with 3.5″ inch display with 480x320p resolution, 800 MHz processor, 131 MB internal storage, 3 MP rear camera, and 0.3 MP front camera. The smartphone also sports dual SIM connectivity, FM Radio, and 1400 mAh battery.
This smartphone is available in black and white colours, and is retailing for Rs. 5,490.
“We have been in the mobile business from the last five years and hence offering smartphones is a natural progression in growing our product portfolio in the country. While smartphones are mostly used by urban population, our market survey has established the huge demand in smaller cities and towns. We at Intex are geared up to offer best of the smartphones. Aqua 4.0 is one such offering which has a host of bundled applications and features that make it an ideal choice at a pocket-friendly price for youngsters,” said Sanjay Kumar, GM- Mobile Business, Intex Technologies (India) Ltd.
To expand its portfolio of smartphones, Intex plans to launch five new smartphone models by the end of current quarter in price range of Rs. 5,000 – Rs. 10,000. In the coming months, we expect many more smartphones to be launched by Indian companies as consumers have started shifting from feature phones to smartphones and there is huge opportunity for these companies to get slice of the big cake which is in front of them. But how many of these smartphones will be successful only the consumers will be able to decide after using them.