itel today launched its new smartwatch, the Alpha 3. This watch comes with 1.5 inch round display and has bezel design. It is equipped with single-chip Bluetooth calling for glitch-free and uninterrupted voice connectivity, IP67 water and dust resistance for durability, and 500 Nits brightness that keeps the screen readable even under the harshest sunlight. It is packed with 300mAh battery.

The smartwatch also features 24/7 heart rate tracking, SpO? monitoring, sleep analysis, and activity stats, all from your wrist. It comes with 100+ sports modes to choose from, while the style enthusiasts get 150+ watch faces to match their every look. There is also an AI voice assistant to help you check tasks off without lifting a finger, instant call and message alerts.
This watch comes with a 1-year warranty and is available in three attractive colours – Dark Blue, Rose Gold and Black. It is priced at INR 1499 and is available on retail stores.
Commenting on the launch, Mr. Arijeet Talapatra CEO of itel India, said, “Alpha 3 is built on a simple insight. We have seen users evolve from basic functionalities to expecting premium experiences at accessible price points. Today, they care about style, display clarity, and real-time connectivity just as much as they care about step counts and sleep cycles. With Alpha 3, we’re bringing together smart functionality and everyday comfort in one seamless experience. We want to be in sync with what our consumers genuinely want, and deliver it in a way that feels authentic, meaningful and with practical value.”