To promote its smartphone devices, Indian handsets maker Karbonn has joined hands with Hungama.com to offer the next generation ‘Hungama Music App’ on Karbonn ‘Smart’ devices. The introduction of the unique entertainment app on the Karbonn ‘Smart’ eco-sphere is an effort by Karbonn to provide a gamut of technologies & services to its consumers, and to propel the tenet of ‘Massifying Technology’ in the country.
As per the tie-up, Karbonn will offer the Hungama app pre-bundled with its range of Karbonn Smart devices which will bring an entire gamut of music, videos, and live radio entertainment to the Karbonn ‘Smart’ device owners anytime, anywhere. Offering the best in entertainment at their fingertips, the application will allow the users access to the largest digital directory of International, Bollywood, Regional (Telegu, Bhojpuri, Tamil, Malayalam and others) and South Asian music & videos entertainment, and will offer unlimited content free upto 30 days on Karbonn Smart devices.
To push greater consumption of music entertainment content across the consumer base, the collaboration also offers to the consumers an option to stream and download free content from the Hungama app for upto 30 days.
The offering of Hungama app on Karbonn device will also bring the first of its kind Loyalty feature which rewards the users for every action on the app. Be it listening to music or watching videos, playing or sharing content, or even inviting friends and creating playlists; every action has redeemable points attached to them, which can be redeemed for digital and real merchandise.
Also as a first of its kind feature, Karbonn Smart users will be able to use the ‘Mood Discovery’ feature which plays music matching to their current mood. Allowing users to discover music based on their mood preferences, the feature sifts through music based on Mood, Tempo, Category, Genre or Era; and lets them experience music in a never discovered before format.
Commenting on this association, Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd. said,“With 900 million users, the mobile device has become the single largest source for digital entertainment consumption. The Hungama Music App received rave reviews and topped the charts across storefronts within a week of its launch. Our association with Karbonn provides music enthusiasts an opportunity to pick the best entertainment content at their own convenience and also gives an access to Hungama.com’s exhaustive catalogue of music tracks and videos of over two million songs across genres. We are looking at reaching out to our consumers across all digital touch points and elevate their entertainment experience across platforms.”
