After successful debut of Kia Seltos SUV in India, Kia Motors India has today opened BEAT360’ brand experiential center, in Delhi NCR. The first BEAT360 was opened by Kia Motors in its home country in Seoul, South Korea. India is the first overseas market where this center is being launched. BEAT360- Delhi NCR will be followed by similar experience centers in other Indian metros as stated by the company in its press statement.
Located at Cyber Hub, Gurugram, this experience is artistically designed and houses Surrond media zone, Café and Mixed reality zone spread across 5,280 square feet. The Surround zone engages the audience by showcasing Kia’s futuristic vision film through an impressive 11m wide surround screen. Additionally, the visitors will experience a Kia car in motion through the turntable technology. The wooden Café zone provides a comfortable atmosphere to promote creative thinking over a complimentary delectable cup of artisanal coffee, tea and drinks. The visitors will get to experience cutting-edge Mixed Reality technology in the third zone, which will bring the audience closer to the brand and its products. Adding technology from the very beginning, the BEAT360 digital registrations will enable the visitors to easily access the different zones as communicated further by the company.
According to Kia Motors, Beat in BEAT360 stands for BEATing of heart, 3 means three zones, 6 means six senses and 0 means no boundaries. BEAT360 houses engagement arenas like the Surround Media Zone, Mixed Reality Zone, and the Configurator Zone to enable the audience to customize and design a car of their dreams and witness its intricate detailing. The larger idea behind BEAT360 is to enable customers to have experiences that go beyond the boundaries of conventional mobility and which truly resonate with the vision and values of Kia Motors. To bring this immersive hub to life, there is a Café zone at the facility. It is a fully dedicated space, where a variety of cultural events including brand immersion workshops, musical & entertainment gigs, industry expert meets among others, would be held to engage with enthusiasts from various walks of life to provide a pleasant Kia experience.Some of the highlights of Kia Motors’ key achievements in India:
Kia Motors’ key achievements in India:
- Garnered record bookings of 6,046 Seltos on the first day of bookings
- Set an unprecedented milestone by crossing 50,000 bookings of Seltos in just two and a half months
- Already sold 13990 units of Seltos in Aug-Sept post the launch on 22nd August