A new entrant has arrived in the Indian smartphone market with strange name. Kult, the new Indian brand has launched today its first smartphone in India known as 10 (Ten). Kult 10 (Ten) smartphone is priced Rs. 7,999 and will be sold exclusively by Snapdeal.com from today.The company has announced that it plans to foray into a first-of-its kind online to offline to online approach with Snapdeal wherein the customer has to option to visit Snapdeal zones at select Mobiliti World Stores to experience the device and order it online. How this exercise will be successful, only the coming time will tell.
According to Kult, 10 (Ten) phone was conceptualized and designed in India , China and Taiwan in association with Wistron Corporation, Taiwan, a global fortune 500 company and a leading Original Design Manufacturer (ODM).
The 10 (Ten) phone comes with impressive hardware features. It sports a High Luminance(450 nits) HD IPS, 5-inch display with a resolution of 1280×720 pixels with protection by Asahi’s Dragontrail glass. This phone is powered by a 64 bit quad core processor combined with 3GB RAM and 16GB inbuilt memory expandable to 128GB via microSD card.
It is supported by Dual SIM feature that provides user the convenience of using two SIM cards (Micro + Nano SIM Slots) with the option of replacing one sim with a micro SD card . It runs on Android Lollipop 5.1 operating system (upgradable to Marshmallow).
The 10 (Ten) is equipped with 5-megapixel wide angle front camera along with 13-megapixel ISOCELL rear camera, with PDAF(Phase Detection Auto Focus). The camera has features of anti-shake, face detection; manual focus, exposure controls, smile and gesture capture options among other features.
The Kult 10 (Ten) is packed with 2350 mAh removable battery and claimed to offer fast charging with 100 minutes to full charge using a 2A charger which is provided along with the phone. The smartphone is also packed with smart swap keys, ambient lighting and a tangle-free flat wire data cable.
Announcing the launch of 10 (Ten) by Kult, Nitesh Gupta, Founder, said, “We are witnessing a tremendous shift in consumer behaviour. The inception of the brand Kult has been to leverage technology to make for a simpler yet powerful consumer experience. 10 (Ten) by Kult is designed for a user who aspires for a hyper connected lifestyle while demanding technologies with a simple design and intuitive interface. It is designed to empower today’s consumer to have a superior digital experience.”
“10 (Ten) marks the beginning of a series of innovative mobility product launches over the next few quarters. We aim to revolutionise the Indian smartphone market with our affordable, simple yet feature rich smart devices. The devices to follow will focus on addressing the emerging consumer needs in terms of design, features, and specs all brought in at the right price.”
According to the company, they have partnered with Telecare, which has a reach of over 500 service centers across India, for providing after sales services of Kult range of smartphones.
