Lava Launches Iris Range of Budget Smartphones In The Range Of Rs. 4000 to 6000

Lava International has launched today five entry-level smartphones under its Iris brand. Five smartphones launched today includes- Iris 400s, Iris 400 colors & Iris 250, Iris 404 Flair and Iris 410, and are priced in the range of Rs. 4000 to Rs. 6000.

These smartphones are targetted for consumers who are looking to upgrade from feature phones to smartphones for faster internet , better memory, good camera and a host of other smart features.

All the five Iris smartphones sports a 4 inch display and are equipped with 512MB RAM and 4GB internal storage, which is expandable to 32GB via microSD card.

Lava Iris 400s comes with 5MP rear camera and VGA front camera which offers HD video playback feature. This smartphone runs on 1 GHz Dual-Core processor and Android Jelly Bean v4.2 and is 3G enabled for faster internet access.

Another offering from Lava is the Iris 400 Colors, running on Android KitKat version 4.4. It is powered by a 1 GHz dual-core processor and is 3G enabled and comes in black and blue colour.

The third offering in the series is the Lava Iris 250, and is 3G enabled. One of the unique features claimed by the company is its rubber finish which gives the phone a premium look. It offers a 3.2 MP rear camera with a LED flash coupled with a VGA front camera.

Lava Iris 404 Flair and Lava Iris 410 runs on 1.3 GHz Dual-Core processor powered by the latest Android KitKat v4.4. Iris 404 Flair features a 5.0-MP rear camera with LED flash, whereas Lava Iris 410 is equipped with 3MP rear camera and VGA front camera.

Commenting on the launch Mr. Navin Chawla, Vice President & Head – Product Lava International Ltd., said, “Lava has a vision to empower people with right kind of products to help them do more and be more. Given that bulk of the market is still driven by feature phones, through these values for money products, we aim to help the consumer upgrade to smartphone and realize the power of internet. These smartphones offer an enhanced browsing experience and also takes care of the entertainment/ connectivity needs of a customer who is upgrading to an entry level smartphone. ”