LeEco of China which witnessed unprecedented success in its recent three flash sales of its recently launched Le 1S smartphone earlier this month, has now announced LeEco Day in India on the e-commerce platform – Flipkart. This biggest shopping bonanza with Rs 8 -crore worth of prizes and exciting offers will be held on February 25th on Flipkart.
LeEco Day in India will replicate the hugely popular brand property that the company owns globally. Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, LeEco Day is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence, as stated by the company in its press statement.
According to LeEco, its online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival, the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.
Speaking about LeEco Day, Atul Jain , COO Smart Electronics Business, said, “ We are humbled by the consumers’ response to our Superphones in the flash sales . We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium Le Max , which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers”.
During LeEco Day, the Le1s will be available on Flipkart without the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon
LeEco has assured that buyers of its phones in India can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.