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LeEco Forays Into US & Launches Le Pro3, Le S3 Smartphones & EcoTVs


The leading Chinese brand has forayed into huge and competitive US market and launched two smartphones and Eco TVs. These products will start selling in US from 2nd November at www.lemall.com


Le Pro3 is a flagship phone and sports a 5.5 inch full HD display(1920 x 1080 pixels) with Corning Gorilla Glass 3 protetion. It is powered by Quad-Core Snapdragon 821 processor clocked at 2.35GHz with Adreno 530 GPU. It comes with 4GB LPDDR4 RAM and 64GB of internal storage. This is Dual SIM phone and runs on Android 6.0 (Marshmallow) with EUI 5.8 on the top. This phone is mounted with 16MP rear camera with Sony IMX298 sensor, LED Flash and f/2.0 aperture. It also houses an 8MP front-facing camera with f/2.2 aperture and 76.5-degree wide-angle lens. This phone also incorporates fingerprint sensor and is packed with 4070mAh battery with Quick Charge 3.0.

It offers connectivity options of 4G VoLTE, WiFi 802.11ac, Bluetooth 4.2, GPS, USB Type-C and NFC. It has premium audio features, including dual speakers, surround sound powered by Dolby Atmos and Continual Digital Lossless Audio (CDLA) technology.

The Le Pro3 comes in gold and gray and will sell for $399. It also includes a 3-month free EcoPass membership.

The Le S3 also has same display size and features as of Le Pro 3. It also has same front and rear camera, same connectivity options, fingerprint scanner which is avaialble on Le Pro 3. The difference is in processing power, battery size, RAM and internal storgae capabilities. Rest of the features are same which are available on flagship Le Pro 3.

The Le S3 is armed with Octa-Core Snapdragon 652 processor with Adreno 510 GPU,
3GB LPDDR3 RAM and 32GB of internal storage. It gets its juice from 3,000mAh battery with fast charging capability.

The Le S3 is available in gold, gray and rose gold for $249, and includes a 3-month EcoPass membership.

On the TV front, LeEco has launched uMax85 with a huge 85-inch display housed in a slim industrial design packed with superior technology features including industry-leading Full Array, 448 Active Local Dimming Zones, HDR, Dolby Vision, Fluid Motion 1920 Display Technology and Harmon Kardon Audio. The uMax85 is priced $4,999 and comes with a 12-month free EcoPass membership.

Also laucnhed are Super4 X Series in an ultra-slim frame built from the finest-grade aluminum alloy materials and features an ultra-narrow bezel. Available in a range of screen sizes of 43, 55 and 65 inches, these TVs feature HDR, Harman Kardon speakers and 3GB RAM and 32GB of storage. Prices of these TVs are:

  • 43-inch – $649 with 3-month free EcoPass membership
  • 55-inch – $899 with 12-month free EcoPass membership
  • 65-inch – $1,399 with 12-month free EcoPass membership

All ecotvs also feature LeEco’ eui, signature LIVE and Le apps, which offer customized viewing and seamless integration with LeEco ecophones. LeEco has partnered with top US content providers to bring its eui content platform to life including: Lionsgate, MGM, Showtime, Vice Media, Awesomeness TV, A+E, with others being added weekly. All ecotvs also support Android TV and Google Cast technology.

The LeEco ecophones carry 2 year warranty whereas the ecoTVs come with 3 years warranty. LeEco is also offering 5TB of cloud storage on LeCloud, and unlimited storage for photos and videos.

At the launch event in US, LeEco also previewed its vision of connected screens that includes smart bikes, virtual reality and self-driving electric vehicles.


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