After selling successfully via online mode, LeEco has decided to expand its reach of Le range of Superphones through brick and mortar stores in India. India is a huge country and still many consumers are not comfortable in buying phones via online mode.
To target these customers, LeEco has partnered with top regional retail chains like Sangeetha, Poorvika & Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH. Through these partnerships, LeEco intends to expand its retail base to 2000 outlets across 65 cities. By the end of this year, LeEco plans to reach 6000 – 8000 outlets.
To start with, LeEco will be selling Le 1S and Le 1S Eco Superphones through the offline channles in the first phase and has plans to offer the entire product portfolio in the offline market in the coming months.
“This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along,” said Atul Jain, COO of Smart Electronics, LeEco India.”
Currently, LeEco is offering its Superphones via Flipkart and its own ecommerce marketplace – LeMall. The offline story for LeEco, started Delhi/NCR and spread across to Mumbai & Pune and it now has presence across top 6 metros – New Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai.