LeEco, formerly Letv, China based technology and internet giant, is all set for grand launch of its products in India on 20th January in Gurgaon. It has reportedly partnered with Facebook, the social media titan to provide live streaming of the launch event starting 2.30 PM onwards on Jan 20th . This is estimated to reach approximately 100 million audiences, setting a new record for the widest coverage on a social media platform.
LeEco will be launching Le 1s & Le Max Smartphones. The company is also expected to launch few other products such as 3D Helmet, Bluetooth Headphones & Super Cycle, which were previewed by the company few days ago in New Delhi.
According to LeEco, starting October last year, its India Facebook account has garnered nearly 1,500,000 followers with at least 95% being active users. It reportedly took only two months to secure 1.4 million likes without officially entering the market, making it the fastest growing phone brand page in India.
In addition, LeEco has more than 80,000 followers on Twitter and manages its own fans forum called LeMe Community which has a large number of active users. The followers of LeEco who called themselves “Superfans” are keenly tuned into the company updates and eagerly awaiting the launch of Superphones this Wednesday. Thus, the collaboration with Facebook will tremendously increase the outreach to a wider range of audiences as the live streaming of the launch event on the hugely popular social media platform according to reliable sources, is expected to set a record, covering 100 million online viewers.
LeEco, which has been hailed as a market disruptor and game changer, is finally making its way to the Indian market.
Stay tuned for more details on 20th January!
