Lenovo today announced a new gaming brand ‘Lenovo LOQ’ pronounced “lock”, in the Indian market. Lenovo LOQ gaming laptops feature 15-inch and 16-inch laptops powered by either a 13th Gen Intel Core processor or AMD Ryzen 7000 Series CPU, with up to NVIDIA GeForce RTX 4060 Laptop GPU. The displays also support NVIDIA G-SYNC, which immerses the gamer into a world with vibrant colors, crisp contrast, and a quick refresh rate that makes every movement and action feel seamless as claimed by Lenovo.
The NVIDIA graphic cards are equipped with a MUX switch that optimizes gaming sessions. By bypassing the integrated GPU through NVIDIA Advanced Optimus, gamers can experience higher frames-per-second and reduced latency, resulting in smoother gameplay and stunning visuals. When not gaming, the MUX switch allows the laptops to intelligently switch to integrated graphics, optimizing battery life.
The onboard Lenovo LA AI Chip powers Lenovo AI Engine+ to dynamically tune wattage and manage the thermal performance during a game. Furthermore, all Lenovo LOQ laptops support Super Rapid Charge, enabling faster charging and longer battery life. The new laptops also feature a full-sized signature Lenovo gaming keyboard with 1.5mm key travel and optional 4-zone RGB backlighting.
Lenovo LOQ ensures exceptional customer support with Lenovo Premium Care and Accidental Damage Protection services, that can be availed while purchasing the device. With Premium Care, new gamers receive personalized hardware and software assistance from expert technicians, ensuring prompt and efficient resolutions to any technical issues that may arise.
The Lenovo LOQ starts at INR 73,990 and is now available on Flipkart. Consumers can also purchase it from Lenovo.com, Lenovo Exclusive Stores and other offline retail stores, soon.
Commenting on the launch, Dinesh Nair, Director – Consumer Business, Lenovo India said, “We are thrilled to introduce our new gaming brand LOQ for gamers beginning their epic gaming journeys. A recent survey indicated that the average age of an Indian gamer is less than 24 years and LOQ has been designed especially for this younger audience who love to game and demand strong core PC performance. Taking forward Lenovo’s lineage of gaming devices, LOQ features the MUX switch for optimal gaming sessions, the Lenovo AI Engine+ pushing gaming performance even higher, bold aesthetics, expandable memory, and robust CPU and GPU options making it a powerful, affordable laptop that invites everyone into the squad”
Salient Features:
| Features | Lenovo LOQ 15IRH8 |
| Processor | Intel Core i7-13620H, 10C (6P + 4E) / 16T, P-core 2.4 / 4.9GHz, E-core 1.8 / 3.6GHz, 24MB |
| Graphics | NVIDIA GeForce RTX 4060 8GB GDDR6, Boost Clock 2370MHz, TGP 115W |
| Memory | 2x 8GB SO-DIMM DDR5-5200Two DDR5 SO-DIMM slots, dual-channel capableMax Memory: Up to 16GB DDR5-5200 offering |
| Storage | 512GB SSD M.2 2242 PCIe® 4.0×4 NVMe® |
| Speakers | Stereo speakers, 2W x2, optimized with Nahimic Gaming Audio |
| Camera | FHD 1080p with E-shutter |
| Battery | Integrated 60Wh |
| Special Features | AI Chip: LA1 |
| Display | 15.6″ WQHD (2560×1440) IPS 350nits Anti-glare, 100% sRGB, 165Hz, G-SYNC |
| Keyboard | 4-Zone RGB Backlit, English |
| Dimensions & Weight | 359.6 x 264.8 x 22.1-25.2 mm (14.16 x 10.43 x 0.87-0.99 inches)Starting at 2.4 kg |
| Colors | Storm Grey |
