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Letv To Launch Le 1s & Le Max Smartphones In India On 20th January



Letv of China has sent out media invites for an event in Gurgaon to launch Le 1s & Le Max Smartphones. The company is also expected to launch few other products such as 3D Helmet, Bluetooth Headphones & Super Cycle, which were previewed by the company few days ago in New Delhi.

Letv phones come with impressive hardware features and will come loaded with lot of media content which will attract young buyers towards these phones.


The Letv Le 1s feature a 5.5-inch full HD display (1080×1920 pixels)  and runs on Android Lollipop 5.1 OS with the company’s EUI skin on it. It is powered by MediaTek Helio X10 processor combined with 3GB RAM and 32GB of internal storage.This phone is equipped with a 13-megapixel rear camera with LED flash and PDAF. It also houses a 5-megapixel front facing camera. This phone is packed with 3000mAh battery.

This phone also comes with fingerprint scanner at the back behind the rear camera and a reversible USB Type-C with fast-charging SpeedVolt technology. For connectivity, this phone offers options of 4G LTE support and also supports 3G,  Bluetooth, Wi-Fi, GPS, Micro-USB etc. It has dimensions of 151.1×74.2×7.5mm and its weight is 169 grams.

On the other hand, the Letv Le Max phablet sports a 6.33 inch (1440×2560 pixels) 2K display. This phone is made of metal and has slim bezels. It is powered by a Qualcomm 64-bit 2GHz octa-core Snapdragon 810 SoC coupled with 4GB of LPDDR4 RAM and options of 64GB and 128GB storage variants.This smartphone runs on Android Lollipop OS with customised EUI running on top. It is packed with a 3400mAh battery.

On the photographoc front, it has been provided with 21 MP rear camera with features of  OIS and Dual LED flash. It also boasts of a 4-UltraPixel front shooter.

This phone also features a fingerprint sensor on the reverse of the phone behind the primary camera and has USB 2.0 Type-C port.

For connectivity, the Letv Le Max has options of 4G LTE, Bluetooth 4.1,  Wi-Fi 802.11 a/b/g/n/ac with hotspot, GPS, NFC etc. This phone has dimensions of 167.1×83.5×8.95mm and its weight is 204 grams.

On the pricing front, both the phones will have very aggressive price tags as Letv is known for disruptive prices. We expect that Letv Le 1s will be in the price range of Rs. 10,000 and  Letv Le Max will be priced around Rs. 25,000.

Just to remind our readers, Letv has also announced Le Max Pro – the first smartphone to be packed with Snapdragon 820 processor – in the recently concluded CES 2016 in Las Vegas. This phone has same features as of Letv Le Max and runs on Android 6.0 Marshmallow OS.

We shall be covering the launch event and stay tuned for more details!


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