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LG Rolls Out “Life’s Good” Campaign

South Korean electronics giant – LG has started a global online campaign called “LG’s Life’s Good” to engage and interact with its customers. This merry campaign, invites customers to create a personalized music video featuring their own names and pictures, and, therefore, share a little bit of their inner world with LG. A user can also generate his friends’ music video clip as well as his/her own music video clip and share it.

The Life’s Good Campaign aims to bring happiness and cheerfulness to people and make them feel special. Adding more spice to the video is Min-woo Hwang, more popularly known as “Little Psy”, the seven year old dancer who appeared in the sensational viral music video “Gangnam Style”, which was seen by more than 800 million people. A song from The Moffatts, a popular Canadian rock band in the 90’s, was used for the campaign.

According to Mr. Sanjay Chitkara, Head- Corporate Marketing, LG India, “We are very excited to launch “Life’s Good” our global online campaign as it is aimed at making people feel special. We at LG are committed to touch people’s life by offering them with the latest technology and products from our Home Appliances and Mobile category. This campaign reiterates a simple philosophy of Life’s Good with LG.”

The campaign is all set to expand to nearly 40 countries this year. It has successfully garnered the attention around the globe and has been recognized by the Favorite Website Awards with a coveted Mobile of the Day Award. This Award adds another feather to LG’s cap, having previously won a gold award in the 2012 Korea Advertising Awards for its last online campaign, Mission 3D.


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