LG India has launched 2017 range of OLED TVs comprising of models 77/65W7, 77G7, 65/55E7, 65/55C7 and 65/55B7. The USP of these TVs are that incorporate Dolby Technology – Dolby Vision and Dolby Atmos for an unparalleled viewing experience and immersive audio quality. These TVs are capable of delivering cinematic experience at home.
The LG 2017 OLED TV lineup are claimed to deliver an unmatched experience to the users by presenting life-like picture quality with perfect blacks, infinite contrast and an enhanced range of color reproduction.
The LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic metadata where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. These TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and their versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.
The OLED TV range is marked with a special feature in terms of connectivity. It uses the latest webOS, user interface which provides seamless, intuitive navigation with Magic Remote’s scroll, gesture and voice commands.
Commenting on the launch, Mr. Younchul Park, Director- Home Entertainment, LG Electronics India, said, “Our newly launched range of OLED TVs is a testimony to our commitment of bringing top-of-the-line products and services to our users in India. With the unique and compelling revolutionary technology in the LG OLED TV range, the company has paved a way for the field of smart technology. The all new range of OLED TVs is in line with our vision of empowering Indian consumers with offerings that integrate state-of-the-art technologies and great aesthetics. At LG, we believe that new breakthroughs mark the new highs of human achievement and the newly launched OLED range of TVs is an important step in this direction.”
