LINE, the world’s leading mobile platform with 560 million users, has announced today that it has achieved an outstanding 30 million registered LINE user base in India as on October 17th, 2014. Line had started its operations in India in May,2013 and in a short span of just 17 months, its progress is quite commendable.
“In a short span of time since entering the Indian market, we have surpassed another milestone of 30 million users. Optimal user experience is in the heart of every feature that we bring for our users in India, as we make sure that our new features and services take our users beyond the usual messaging communication experience. As the leading global mobile platform, LINE now offers a variety of communication, entertainment and information features for all users in India to enjoy,” said Damandeep Singh Soni, Spokesperson of LINE.
LINE offers free text and voice messaging, voice calling and group chat with up to 200 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has overall 560 million users in 230 countries. LINE has also held the coveted No. 1 spot in the ‘free apps’ category of app stores in 70 regions.
In India, LINE users can enjoy more than 20,000 unique stickers in everyday chat, in addition to the easy-to-use free voice and video call features that help them stay connected anywhere. Moreover, LINE has introduced localized stickers such as ‘Diwali’ stickers to spice up the Indian users’ chat experience.
To make their app more interesting and enhancing the users experience, LINE India has tied-up with online sellers such as Groupon and Jabong with rewarding deals and will continue to introduce other valuable partnerships. In addition, the newly introduced ‘LINE REWARDS’ Official Account enable LINE users to enjoy limitless rewards and exciting exclusive offers. Additional 72 LINE family apps such as LINE camera and LINE SnapMovie are available to create trendy photos and videos, and more than 40 dynamic games are available through LINE’s gaming platform.