LINE, the world’s leading mobile platform, which offers free text and voice messaging, voice calling and group chat with up to 200 people, tied up with FreeCharge to offer up to 200% extra talktime exclusively for its users in India.
According to LINE, this campaign lasted for a week and LINE users shared FreeCharge stickers with groups to win Cashback of Rs 60 on a recharge of Rs 30 by FreeCharge. The metrics received between 7th to 16th January included 6.3 Million stickers which were sent and 3,00,000 vouchers were distributed through LINE.
The partnership reflects LINE’s commitment to working closely with Indian brands to provide more effective way of engaging consumers. The campaign drove remarkable expanse of engagement and is a first of its kind activity in the world using a messaging service as a marketing platform. LINE aptly helps brands to connect with consumers which is also becoming the most cost-efficient way to build a significant user benefit experience, states the press release of the company.
“In the last few months, the use of LINE by companies has shot up swiftly. With millions of users, LINE has become the perfect opportunity for brands to attract their target audiences. When LINE started out, it was simply a way to communicate with family and friends. However, in the last few years LINE has proven to be an effective platform to reach and attract consumers. Consumers engage with brands through visuals, and short messages in chatting format. Consumers are a brand’s greatest advocates and are a great way to tell its story from the perspective of someone outside the company. They want a personal experience with a brand that is engaging and accessible. LINE allows a brand to do this in real time while giving users a diverse experience,” comments Daman Soni, Business Head of LINE India.