LINE, the world’s leading mobile app for Android and iOS devices, which offers free text and voice messaging, has partnered with the makers of Humshakals movie to launch its new campaign on Free Talk Time and the latest fun packed stickers. This partnership entails co-promoting the recently launched Free Talk Time offer through TV commercial, which the star cast of Humshakals especially shot for – a Humshakals Official Account and free stickers of Humshakals actors Saif Ali Khan, Tamannah Bhatia, Riteish Deshmukh, Ram Kapoor and Esha Gupta.
LINE will also be hosting a contest where the lucky winners would get to LIVE chat with the starcast of Humshakals on LINE video call.
Humshakals is an upcoming Bollywood laugh riot directed by Sajid Khan with an A-list star cast of Saif Ali Khan, Riteish Deshmukh and Ram Kapoor. It’s a first for Indian cinema that the three leads will be seen in a triple role. Tamannah Bhatia, Esha Gupta and Bipasha Basu will provide the glamour, romance and humor punches in the film. Presented by Fox Star Studios and produced by Pooja Entertainment, Humshakals releases worldwide on 20th June.
Speaking about this partnership, Daman Soni, Representative of LINE India, said, “Bollywood is as popular with users in India as is cricket. Partnering with top production houses like Fox Star Studios is our way of bringing cinema to the personal mobile screen with a simple tap on the application. We tasted success with our previous partnerships with the entertainment industry and would look at all possible avenues to bring enjoyment to LINE users in India.”
The thematic fast paced TV commercial opens with the star cast trying to decode the mystery around the unknown “Humshakals” from the movie using LINE chat messenger and it video sharing feature. The scroller emphasizes on the exciting LINE features that make exchanging jokes and multimedia easy and absolutely snappy. As the story evolves, the cast continues to show how they use LINE and LINE stickers through the interesting narrative. The film ends with all the actors talking to viewers about the new Free Talk Time promotion and the Humshakals range of stickers. A catchy tune from the movie plays in the background and chimes in with the act.