GSMA Mobile World Congress 2012 scheduled to be held in Barcelona from 27th to 1st March, 2012, is going to be very exciting as many smartphone devices and related accessories & apps are expected to be unveiled. Mobile world will have 4 days of extravaganza and visitors will have unique experience of their lives. We shall be extensively covering this event and keep you posted of all the developments.
As per the news gathered so far, HTC Corp, the world’s No.5 smartphone maker by shipments, is widely expected to roll out four models later this month at the Barcelona Mobile World Congress, including an ultra-slim type, currently codenamed the HTC Ville. The HTC Ville will feature a 4.3-inch AMOLED display and an 8-megapixel camera and run on the latest version of Android, 4.0.
Other reported models include a high-end design codenamed the Edge that uses a quad-core CPU, as well as a couple of mid-range smartphones. Improved designs and performance and an absence of next new models from Samsung and Apple in the quarter will provide HTC some room to make up its lost market share.
HTC was once the standard bearer of the Android phone but that was 2010 — a long time ago in mobile terms. Now analysts say it faces another weak quarter and an uphill struggle to prove to investors it still retains its innovative touch. HTC has been faced with hot competition from Apple and Samsung Electronics in the US market and less competition in the Europe market, but has performed well in the Asia market.
As smartphones are increasingly popular, HTC will cater to each market segment by launching price competitive models yet with functional differentiation to increase added value to maintain gross margins. HTC expects sales to increase beginning in the second quarter of 2012 along with the launch of several new flagship smartphone models, with gross margins and net operating margins to rise to levels seen in the first three quarters of 2011.
Smartphone market is very competitive and GSMA Mobile World Congress will showcase many new devices. Wait for exciting news and keep reading TechVorm!