MG (Morris Garages) Motor India which has launched recently MG Hector SUV, today opened its second flagship experience showroom at Cynergy IT Park, Prabhadevi, Mumbai. The carmaker’s maiden flagship experience store is located at Milestone Experion Centre, Sector-15, Gurugram. Both the showrooms share the overall look and feel of the carmaker’s futuristic customer approach and British heritage.
MG Motor India, which currently operates a network of 120 centers across India, also aims to boost the number to a total of 250 centers across India by the end of this year.
On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill in the shape of an “Upturned Mountain”, signifying the confluence of the sky and the earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements.
Visitors to the store are greeted by well-known British cultural icons such as the Big Ben, the Union Jack, telephone booths and street lamps – incorporated as design elements – as soon as they enter. The MG History Wall’s Magna strip and brickwork texture further accentuate the brand’s strong connection with its home, the UK. A host of curated MG memorabilia is also strategically placed around the entrance, informing visitors of the brand’s past glories. The MG Café, on the other hand, reminds visitors of the significance of coffee as an initiator of the greatest conversations. A large video wall of 16 connected TVs plays artfully-created brand videos to further engage visitors with immersive content about the brand’s history and future vision.
MG’s flagship store also boasts off an “Engineering Wall”, with various vehicle components of MG HECTOR on display such as door cut section, shock absorber and insulating mat. Prospective customers can approach the configurator wall to define their own MG experience. They can choose the model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with. At 65 inches, the configurator wall has one of the largest live configuration screens to ensure maximum immersion.